Don't Blend In, Stand Out!

PFP Magazine June 2012

By Tammy Polenz

In our culture, social acceptance is fundamental to a person's health and quality of life. Most of us learn this from the day we are born. Rejection has scientifically been proven to be harmful to one's health; equating to self-esteem issues, lowered immune function, depression, anxiety and many other health-related problems. The natural coping mechanism for preventing rejection is to blend in with society. This is a survival mechanism developed over many centuries. However, there are two major problems with this concept as it relates to our profession. First, each and every individual we serve is unique and has unique needs, desires, goals and aspirations. Second, if we follow this innate need to blend in with our business practices then we will get lost in a sea of other businesses and ultimately fail.

As an entrepreneur or fitness professional, it is imperative to set yourself apart from everyone else. You may need to do some soul searching to figure out what makes you different from every other professional or facility in your area. Hone in on your strengths. Figure out what makes you dissimilar. For example, if you are a boutique facility, don't try to...Full Article

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