Don't Water down your services
Strive to be unique
PFP Magazine August 2013
By Tammy Polenz
As trainers, whether in traditional gyms or niche training facilities, we try to stay on top of the latest and greatest training techniques to better serve our clients and remain marketable. While it is always a good idea to be well educated on new concepts, it is equally critical that you do not water down your expertise. Offering niches services is a great way to set your training apart.
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