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  • Writer's pictureTammy Polenz

Technology Isn't Just For Geeks

Updated: Sep 8, 2019

PFP Professional Fitness Magazine August 2012

by Tammy Polenz

Technology and the Internet provide a variety of opportunities for fitness entrepreneurs. The web can be a great resource for increasing market awareness in order to promote yourself, your business and increase profitability through product and service sales. From online training programs like that allow you to train hundreds of clients at a time; MindBody a complete business platform; Constant Contact a comprehensive Internet marketing solution; GoDaddy with website answers; to free resources like Groupon, Facebook, LinkedIn, YouTube...Read Full Article

“Technology is also helpful for building your business. It can be a lead generator for sales and allow you to build a rapport with individuals that you may have never had the opportunity to meet otherwise.”

About the Author

Tammy Polenz, CPT, has been actively involved in the fitness industry since 1991 as a personal trainer, club manager, corporate wellness consultant, and gym owner and designer. She is the author of Think Fit 2 Be Fit, founder of Vedas Fitness in Cleveland, and Wellness Manager for Cleveland Hopkins Airport and has been featured in numerous fitness magazines and media. Learn more about Tammy at

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