Think Outside the Box
PFP Magazine March 2012
By Tammy Polenz
Business has evolved over the years due to technological advances like the internet, which has increased the mobility of our business life. Most companies are unable to survive without this flexibility. When it comes to fitness, how can you use this concept to grow your business?
I'm going to ask you to think outside the box ... the box of the four walls of your gym. Typical fitness industry entrepreneurs focus on building a client base within these four walls. Most marketing efforts are geared towards bringing more people to them. This marketing approach makes a lot of sense since you cannot necessarily take your equipment to each and every client. That is unless you add more services that allow you to do so.
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