PFP Magazine February 2012
By Tammy Polenz
What is the single most important thing that makes members happy? Consistency! Consistent products and services are the most important element of running any business. You yourself live by this rule. You buy the same products and go to the same establishments repeatedly.
The question is why?
The reason we return to the same venues and buy the same goods over and over is simple: We like them. We are comforted knowing exactly what to expect when we make the purchase. A customer's satiated expectation keeps them coming back...Full Article